To create a compelling 5 star experience, we focus on 5 main points of design usability principles.
With these considerations in place, we create quality designs to produce the best possible quality and performance outcomes. We consider these factors when scoring application usability in addition to creating new trend-setting and award-winning designs to meet critical performance objectives.
SIMPLICITY
Background Tonal Contrast
Grid System Alignment
Layout Consistency
Process Steps Reduction
Minimal Visual Noise
Textual and Spacial Balance
Visual and Color Balance
EASE OF USE
Branding and Familiarity
Contextual Memorization
Flat Navigational Modeling
Information Organization
Intuitive Control Iconography
Layout Recognition
Section Title References
EFFICIENCY
Alternate Routes
Clear Forms and Entry Fields
Fast Performance
Minimal Cognitive Load
Pain and Friction Reduction
Productivity Enabler
Readability
EXCITEMENT
Animation
Comfort
Expectation Satisfaction
Layout Flexibility
Rewards Generation
Utility and Engagement
Visual Delight
SUPPORT
Active Error Handling Feedback
Appropriate Prompts
Designed for the Audience
Explanations Clarity
Grammar, Labeling, and Language
Help and Instructions Access
Standardized Accessibility
5 STAR PRODUCT
Contextual constraints must also be considered when producing a design as these have a direct impact on the ultimately shippable product. In addition to pursuing a frictionless and delightful experience, we must consider the needs of all stakeholders involved and balance those needs to produce the best viable product on time.
BUSINESS REQUIREMENTS
PRODUCT REQUIREMENTS
MARKETING GOALS
DESIGN LANGUAGE
DEVELOPMENT CAPABILITIES
KEY PERFORMANCE INDICATORS
USER FEEDBACK
LAUNCH DATES